How to Keep Your Audience Interested in What You're Saying

Labor day weekend I was washing my hair and I heard my son talking to the dog. I'm not exactly sure what he was saying to the dog because it wasn't words. The dog didn't even move as he talked to him, because he didn't even think he was talking to him. About 5 minutes later after talking to my son I realized he was trying to create a language that only him and the dog spoke. Interesting!!

This scenario made me think about what my mentor has taught me and what seem to be a problem with many small businesses. When you decided you are going to start profiting from your passion you think about all the things that would be so helpful to your clients. You know what they need in order to be successful. So you create your website, put up your products or services and begin to do what you believe is marketing. You invest in additional tools and products to help you market and you see some sales but not what you thought. What could be the problem? Why haven't your business exploded like you thought it was. The problem is you are not speaking your target audience language.

Do You Speak English?

Have you ever tried to get directions from someone who speaks a totally different language? They have some idea that you are lost and they do their best to tell you how to get to your destination, but you just have no clue what they are saying. So instead of feeling like you have found some direction you are now left even more frustrated and confused. Well that's similar to how people are feeling when it comes to your products and services. They know it's something that may possibly help them in some sort of way, but they don't understand how YOU can help them, and why they should by it from YOU. So they move on to the next person that is offering a similar product or service but that person completely gets them and they totally understand what they are going to gain from working with that person. So I ask you are you speaking the language of your audience?

Action Step

Define your target audience: This has got to be one of the hardest step but the most important. You must figure out who needs your service and why THEY need it. Not why you feel they need it. To do so do some research. Use Google to search for them in groups and forums. Hang out with them and figure out what the problem is that you can solve for themSpeak to them in their language: Now that you know their problems and the words they are using to describe their problem. Use that information to simplify things for them. I'm sort of a techy person. When people come to me to get their website done they have no clue what words to use. It's totally okay. Instead of me asking do they need an optin form, I can easily ask them "do you want that sign-up thingy on your site so you can collect names and emails?" Each time I say that I hear a resounding yes instead of I have no clue what that means.

Felicia Pratt is a Happy Working mom, Mompreneur, and Author that empowers other working moms by helping them manage their time effectively and creating a work-life balance that works for them. On any given day you can find her wearing multiple hats or just one. Through her experience as a mom, stepmom, wife, mother, business owner, and more she has learned to manage her life so that she lives it to her fullest. Felicia invites you to visit http://theworkinghousewife.com/for-working-moms-only as she shares tips to help busy working moms live their lives without the guilt.

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